RiseWell uses the cleanest ingredients for your healthiest smile - No compromises, just results. Unlike many natural toothpastes, RiseWell didn’t just remove the toxic ingredients found in traditional toothpastes; they swapped in 100% safe and natural alternatives that clean and protect just as effectively. RiseWell is different because it works. The toothpaste is made with naturally-derived hydroxyapatite, a mineral that makes up 97% of our tooth enamel and 60% of our bones and has been proven to strengthen and protect your teeth without fluoride. At RiseWell, they scour the world for the best ingredients, no matter the cost, to bring you natural oral care products that are both incredibly effective and 100% clean. RiseWell is Fluoride-Free, SLS & Sulfate-Free and Paraben-Free. The formulas contain no artificial colors, flavors, or preservatives. Clinically proven protection,100% safe & natural, developed by dentists and made in the USA.