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Welcome to Safe & Chic, where your quest for non-toxic, clean, and ethical beauty products ends. We're an innovative, digital marketplace offering a wide range of high-quality beauty and personal care products that are both gentle on the skin and on the planet. We believe you should never have to compromise between beauty, health, and sustainability.

Our Mission

Safe & Chic believes in beauty without compromise. We are on a mission to transform the beauty landscape and prove that luxurious beauty and personal care products don't need harmful chemicals to be effective. We believe in the power of nature and the science that backs it up. It's time for a new era of beauty, where your safety and the well-being of our environment are a top priority.

What We Do

We meticulously curate a selection of the finest natural, non-toxic, and cruelty-free products, taking the guesswork out of clean beauty shopping. Each product on our site is hand-picked and vetted by our team of experts, ensuring it meets our high standards for safety and efficacy.

Since 2015 - SAFE & CHIC ® has been the premier destination for clean & cruelty free beauty. We offer you an elite shopping experience with 2500+ products and over 160+ brands and counting to choose from. Find an extensive selection of beauty, skincare, hair, pet, baby, and home products that are never tested on animals. From top-of-the-line skincare, makeup, and haircare products to unique wellness items and personal care essentials, you'll find what you're looking for at Safe & Chic. SAFE & CHIC ® is an authorized retailer, we purchase directly from each brand listed in our directory.

Our Promise

We promise transparency and trust. Our customers deserve to know what's in their products, and we're committed to providing that information.

Each product we offer is free from toxins, parabens, phthalates, and other harmful chemicals. But we go beyond just what's not in our products — we also celebrate what is. Every item on our site is packed with beneficial, naturally derived ingredients that nourish, protect, and enhance your natural beauty.

Our community

Join our community of conscious consumers and embrace a more sustainable and healthy beauty routine. Together, we're making a positive impact on the world, one product at a time. With Safe & Chic, you can look good, feel great, and know you're making a difference.

Thank you for visiting Safe & Chic. We're thrilled to be your trusted source for clean, conscious beauty. Start exploring our carefully curated selection today. Because beauty should always be safe and chic.