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SAFE & CHIC ® is the premier destination for clean & cruelty free beauty. We offer you an elite shopping experience with over 1600 products and over 100 brands and counting. Find an extensive selection of beauty, skincare and hair products that are never tested on animals.


Every product sold at SAFE & CHIC ® is free of parabens and other chemicals of concern found in most mainstream products. We have thoroughly researched thousands of products for safety and effectiveness; including running them through the Think Dirty, Good Guide and EWG Skin Deep database to ensure our commitment to quality. 


SAFE & CHIC ® fills a critical void in the marketplace: Eco-chic customers searching for healthy beauty products often review multiple sources to discern which brands are safer to use. We’ve transformed the industry by making cosmetics and healthy skincare care products easy to research and convenient to purchase. 


Having sold prestigious mainstream cosmetics and skincare products for over twenty years, our team at SAFE & CHIC ® has extensive experience in the fragrance and beauty industry. We are aware that many skincare options offered by conglomerates contain unhealthy additives and concerning chemicals. We’re now offering the results of our careful and educated research. We will not market any product that wouldn’t satisfy our own holistic needs. All products sold on SAFE & CHIC ® go through rigorous tests before being approved for sale. Our motto: Never sell a product unless it’s healthy and good enough to be part of our own daily skincare needs.  


SAFE & CHIC ® is dedicated to inform consumers about the harmful effects of cosmetics sold by major retailers, while providing affordable and effective alternatives until the Food & Drug Administration implements the reform needed to protect US consumers from using unhealthy products.


Only 30 dangerous chemicals used in skin, hair and cosmetic products are currently banned in the US; compared to 1,300 in Europe and 600 in Canada. Most personal care products are not EPA approved. No federal laws have been passed to regulate ingredients in hair, skin and cosmetic products since 1938.


SAFE & CHIC ® makes it easier for customers who want to look beautiful while staying healthy using safer beauty products. You’ll never have to compromise beauty for safety. We look for brands who take a natural, clean approach to the ingredients they choose and choose to exclude.