Fortunately I have dark hair so it works for me. This is one of the few eyebrow products from a Western brand that doesn’t pull too warm. Tends to pill a bit and dried out after a little more than a year, although I was able to revive it with a drop of jojoba oil.

I love 100% Pure and this product is another great find! I can use it even on days Im not wearing foundation, it is very very buildable and wears throughout the whole day!

The darker shades are cooler toned, it's easy to apply, it stays well throughout the day.

This product stays on well, is easy to apply, and matches/fills in my brows well. Will definitely buy again!

I’ve used this brow product years ago and then went to try other brands and I needed to come back to this this is a very good brow product. I tried a non-toxic pencil not too long ago that was making my eyebrows fall out and now they’re coming back in using this brow gel/cream