100% Pure
100% Pure is organic and beauty focused. Shop 100% Pure for healthy skin care, cosmetics, and bath and body products. Their award winning products are free of harmful toxins and Cruelty-free. 100% Pure is a natural line of nourishing personal care items. 100 Pure is made with high quality Cruelty Free ingredients. At 100%Pure there is commitment to formulate natural makeup and skin care. 100% Pure is environmentally sustainable. 100 Percent Pure helps the Global Community with donations from every purchase.
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100% Pure - Our Story
100% Pure is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE™ is so important. All of the items that come from this illustrious brand are 100 percent pure, free from contaminants, and devoid of chemicals or fillers. They have an uncompromising commitment to pure ingredients. They offer customers a way to rely on a trustworthy source for organic goods that can be consumed with confidence.
100% Pure offers customers a way to rely on a trustworthy source for organic goods that can be consumed with confidence. Their extensive product selection provides high-quality cosmetic and skincare options for healthy living. The 100% Pure product lines are free from any added dyes or fragrances. What's more, they never test on animals nor do they use packaging materials derived from animal products. This 100 percent pure company has become one of the leading brands offering natural and eco-friendly cosmetics and skincare.
Their mission is to create products that promote better sustainability, health, and harmony with nature. 100% Pure puts great effort into creating products that make it easier to maintain an eco-friendly lifestyle. Everything from their product ingredients to their manufacturing process is taken into account to make sure they are 100 percent pure and of the highest quality. With 100% Pure, you can feel good about knowing the products you are consuming are not only good for you, they also help the planet.
100% Pure - Our Founder
100% Pure was founded in 2004 with the mission of offering quality 100% natural and organic cosmetics. The brand was co-founded by Susie Wang, James Wang, and Ric Kostick with a deep commitment to creating a healthier beauty industry based on effective, safe, and health-conscious products.
100% Pure is at the forefront of the natural cosmetics movement, offering 100% pure fruit-pigmented makeup and skin care products. The co-founder's goal to offer healthy, wellness, and environmental sustainability skin care products continues to inspire loyal customers worldwide.
Susie, James, and Ric continue being leaders in forward-thinking of natural solutions for their customers. Today,100% Pure has a global presence that can attest to how natural, healthy, safe ingredients used to craft their products are changing lives through vibrant health and genuine beauty.
100% Pure - Our Ingredients
At 100% Pure only the purest ingredients are used to make their natural and organic products. No fillers or synthetic preservatives are ever used. With 100% Pure you're always getting the very best in terms of performance and quality. These natural plant-based ingredients contain zero impurities, and give you the confidence that you're using safe, clean products while achieving beautiful, long-lasting results.
At 100% Pure the definition of Natural is: An ingredient or formula composed of plant, mineral, and/or marine vegetation that undergoes chemical changes due to biological processes such as fermentation, distillation, and cold processing. Their formulations adhere to strict purity standards and will never contain harsh or toxic ingredients. 100% Pure pigments are sourced from fruit, vegetables, tea, and cocoa. Ingredient sourcing goes through ad detailed process to ensure each ingredient is never animal sourced or animal tested.
100% Pure Reviews
Shower Gel
Ashley - "The best clean body wash! The 100% Pure body washes are my go-to! They foam up really well and smell amazing without being too powerful or overwhelming. I’ve even got my husband to switch over and he doesn’t miss his conventional wash."
Gina - "100% Pure is a great shower gel. This 100 pure gel smells great and lasts a long time."
Wendy - "Coconut clean. I love the consistency of this 100% Pure coconut shower gel. It smells great and leaves my skin feeling clean, soft, and with no residue."
Body Scrub
Kayla - "Silky smooth. My skin feels so smooth and soft after using this 100% Pure scrub. Smells lovely, highly recommend!!"
Gloria - "I like the results this 100% Pure body scrub provided for my rough areas! My elbows and legs area!"
Abbey - "I use this 100% Pure body scrub while shaving and it makes my skin soooo smooth. Shave normally, then use this scrub on your legs, then shave again. You won't believe how soft your legs feel."
Nourishing Body Cream
Lesly - "Best 100% Pure nourishing body lotion. My wife loves it and I love the fragrance."
Holly - "This 100% Pure lotion smells amazing! My 17 yr old daughter has to have her own at all times as well! We both get compliments on how we smell all the time! Super nourishing as well ;-) love this stuff."
Julianne - "Love! My favorite lotion. The scent and feel of this 100% Pure lotion is divine. It keeps me moisturized and I would recommend it."
Restorative Sea Culture Hydrating Toner
Adriana - "Favorite toner at the moment. This 100% Pure Toner is very hydrating! I’ve used the Fitglow toner before and I prefer this one."
Liz - "Great 100% Pure product. This toner is so moisturizing. I can tell the difference if I miss it. My skin is smoother and plumper now, too."
Jennifer - "I like this 100% Pure toner a lot because I feel like it plumps my skin and my skin feels more hydrated when I use it."
BB Cream
Belynda - "This 100% Pure BB cream is lightweight and gives a healthy glow anywhere I apply it. It does not give a lot of coverage however I have found I love it as a highlighter! It gives such a natural glow to the cheeks, cupid's bow, and collarbone! I have had many comments about how healthy my skin looks when using this. It is kinda like hydration in a tube. It is also nice as I am very fair-skinned so most BB creams(I have the lightest shade) are too dark or yellow. This one is a perfect shade! I have reordered several times, definitely a keeper!"
Linda - "Best foundation on the market. I love this 100% Pure foundation. It is the best that I have used, It blends well, covers well, and makes my skin look great & Iʻm 70."
Allyne - "I have enjoyed this 100% Pure product for 3-4 years. For me, it offers light coverage and makes my skin look glowing. It is perfect!"
2nd Skin Foundation
Mary - "Great products, great service. It's getting harder to find this 100% Pure 2nd Skin foundation. Was glad to find it here. Very good experience with this site. I'll be back!"
Debbie - "Great product. Beautiful coverage, and made my skin glow! I love everything by 100% Pure and once again they knocked it out of the park. Genius!"
Adrianna - "I love, love, love this 100% Pure foundation. So light, so beautiful. I have dry skin and it works very well with my skin so long as I apply a good moisturizer. I will for sure purchase this again."
Fruit Pigmented Tinted Moisturizer
Connie - "Nice smooth coverage! This is a great 100% Pure moisturizer product and the sunscreen is a nice addition. The color matches my skin perfectly."
Ashley - "I wear this daily. It's light and moisturizing, and the color (Sand) is perfect year-round. I wear it under the powder foundation in the same color. I am conscious of what cosmetics I use because I have been diagnosed with endometriosis and only use 100% Pure cosmetics because they are clean!"
Ann - "This product deserves more than 5 stars!!! I love all the 100% Pure products I use and this one goes on extra smooth and stays on for the entire day without looking like I have tinted my own skin. The staff is the best ever - Thanks ladies!!"
Acai Pulp Facial Scrub
Emily - "I like to wet my face and fingers before applying to get a better spread of the product on my face. This 100% Pure facial scrub does a great job of cleaning my pores and I like using it as a mask around my t-zone for extra cleaning. Definitely recommend."
April - "Wonderful facial scrub. I use it as a scrub and then let it sit like a mask. It leaves my skin bouncy, soft, and moisturized. I love this 100% Pure facial scrub." ♡
Theresa - "Absolute favorite scrub. I love this 100% Pure facial scrub! Feels great on the skin, exfoliating without being too harsh. I’m on my 3rd bottle! Love!"