PHILOSOPHY
Our eponymous brand name originates from Sanskrit and means to liberate oneself from fear, ignorance and false knowledge. In Hindu, it means to be reborn. Since inception, the brand has had many evolutions with an ultimate goal to encapsulate the finest quality skincare ingredients, Inspired by Nature™.
This philosophy underpins our actions and approach to encompass sustainable, ethical and organic principles in everything that we do. Our ingredients are selected based on their functionality, effectiveness and safety and are used in viable percentages. We believe in potency as opposed to label claims. Our concentrated formulas do not contain fillers.
ORGANIC CERTIFICATION
Independent third party certification by COSMOS and ACO assures that our products have been produced in a manner that's ecologically sustainable and harmonious. Our ingredients are source from a small network of suppliers that we have forged long-term relationships with and who we trust. Each certified organic ingredient is grown and harvested ethically and minimally so that the integrity of the plant is maintained delivering potency, quality and ultimately, visible results.
External auditing is conducted annually and guarantees absolute ingredient compliance and transparency. No synthetic chemicals, processes or genetically modified (GMO) ingredients have been used in our certified organic product lines.
NATIVE AUSTRALIAN EXTRACTS
The small berries, nuts, roots, leaves and seeds of our indigenous flora pack a powerful punch with incredibly high levels of antioxidants, vitamins and other nutrients essential for the nourishment and regeneration of skin cells. Indigenous plants have learnt to adapt to the harsh Australian climatic conditions, and as a result, are potent receptacles and storehouses brimming with an abundance of bioactive constituents.
Our advanced extraction methods allow us to replicate these extracts as they have existed in nature for billions of years. It maintains the integrity and delicate balance between the cell environment and the liquid medium into which the plant extracts are dispersed, encapsulating their bioactive compounds without degrading or disrupting the plant biomatrix. A botanical extract in its purest form should mimicry the true blueprint of a plant so that the phytoactive compounds and derivatives are presented in a delivery system that is stable, potent and multifunctional.
BIOPHOTONIC VIOLET GLASS
Our violet glass packaging protects our formulations by filtering out harmful rays of light. Biophotonic glass assists with maintaining product efficacy and protects the formulations over an extended period. It is the most optimal form of packaging currently available.
ETHICAL CHOICES
Our face, body and hair care products are independently certified Vegan and by Choose Cruelty Free in Australia. Our raw materials are not tested on animals. Our Bioactive Collagen Booster is derived from marine collagen and is a by-product of sustainable fishing.
INGREDIENT SELECTION
Above and beyond organic certification, we conduct a stringent internal auditing process for all raw materials received. They must be active, viable and used in concentrations that are results driven as opposed to label claims.
