Could collaboration between a well-known Beverly Hills Salon Owner and a Fashion Model create anything but a perfect hair product?
Having been a leading Salon Owner for 18 years, John Amato went on to develop a natural hair care line that would satisfy the demands of both beauty professionals and their clientele. Partnering with former model Teri LaVerne, who experienced the damaging effects of the weekly styling for photo shoots firsthand, we anticipated the need to create a sophisticated hair care system that could offer a solution to the antiquated products, which merely camouflage damaged hair. Together, they elevated the expectations for the eco-chic generation of today by proving that you don't have to sacrifice high-performance when it comes to selecting a healthier alternative. The goal was to escape the ordinary and explore the wealth of natural healing elements that would help “Reverse the signs of aging hair”. Enter the world of Eco-Luxury Hair Care.
The Rare El’ements Collection is endorsed by top celebrity stylists and includes five luxury spa products. Each product contains the most exotic and quintessential ingredients in the world, making up the "Rare" in Rare El’ements. “We've taken an everyday routine and turned it into a luxurious pampering experience by developing a simple, yet effective, collection that is ideal for restoring and maintaining the hair's integrity.”
Every great journey begins with curiosity, and it took years of working with top chemists to determine that these exotic ingredients would produce products so rare and so pure that they would be able to treat the untreatable hair and scalp problems, ultimately bridging the gap between the professional and natural world of hair care. Rare Elements is featured in countless magazines and is referred to in the beauty industry as the "Best-kept Secret" used on TV and film productions for repairing the damaging effects of everyday styling and color services.
