NOLEO’s founder, Nico Chery, is a French dad and chemical engineer raising two daughters in San Diego, California. When expecting his first child, he became concerned about the growing number of chemicals used in personal care products, and the lack of transparency in the personal care market. He started NOLEO because he believed families deserve better, and because he believed the personal care industry is broken. Most personal care products use 15, 30, or even more ingredients - most of which are unnecessary and have uncertain impacts on our bodies. Ingredient lists are designed to confuse us. At NOLEO, we believe in Clean, Organic & Minimalistic Baby Care - and our bodies are healthiest when we use only what is necessary to protect and nourish them.