Beauty-obsessed, L.A. raised, sisters, animal lovers, and dog moms. Born in Brussels, Belgium, we moved to California and instantly fell in love with the L.A. lifestyle. Our mission is to create clean, high quality cosmetics that stays true to our LA roots. Our passion has always been beauty, and we set out to make NCLA a destination for innovative, fun, and high-quality affordable makeup. Our inspiration for the brand lies in colors, Los Angeles, scents, and most importantly, inner beauty. Our customers and beauty community inspires us daily and makes us so proud to female founders.
NCLA Beauty was founded by two sisters who believe in the power of makeup.
Founded in 2010 in Downtown Los Angeles, NCLA launched award-winning nail wraps and nail lacquers.
The clean, 7-free and vegan formulas quickly gained notoriety and became celebrity and press favorites. The brand has continued to make headway through collaborations with Beyoncé, Hello Kitty, Disney, Barbie, Sivan Ayla, and more. With the launch of color cosmetics, NCLA satisfies cravings for clean beauty, while remaining flirty, cute, and always staying true to its L.A. roots.
The brand’s mantra has always and will always stay committed to never testing on animals and maintaining 100% vegan formulas.