ILIA Beauty My Generation Eyeliner
The twist up application comes with a built in sharpener. Glide near lashes.
Ricinus Communis (Castor) Seed Oil*, Beeswax (Cera Alba)*, Helianthus Annuus Seed Wax, Shorea Robusta Resin, Rhus Verniciflua Cera, Cocos Nucifera (Coconut) Oil*, Trioctyldodecyl Citrate, Persea Gratissima (Avocado) Oil, Euphorbia Cerifera (Candelilla) Wax, Caprylic/capric Triglyceride, Jasminum Officinale (Jasmine) Flower/leaf Extract, Lavandula Angustifolia (Lavender) Flower/leaf /steam Extract, Eugenia Caryophyllus (Clove) Flower Extract, Vitis Vinifera (Grape) Fruit Extract, Silica, Tocopherol, Ascorby Palmitate. May Contain: Mica, Iron Oxide (Ci77491, Ci77492, Ci77499). *certified Organic Ingredients. Ingrédients Certifiés Biologiques.
Please note, there is a net weight miscalculation on the box & component of the eye liner. This will be adjusted in the next production run. The correct net weight is .01oz/.33g.
Our skin is our largest organ, and can absorb just about anything we put to its surface. ILIA is formulated with this in mind, and dedicated to creating the purest products possible. The ethical-sustainable approach embodied in each piece is filled with certified organic bio-active botanicals that nourish and rejuvenate the skin.
The quality of the product is mirrored in its packaging. All cream lip products are housed in a sleek recycled aluminum case. Each product is filled with up to 85% bioactive organic ingredients. A combination of on trend pigments and super nourishing elements has set ILIA apart from the conventions of organic beauty.
ILIA launched its first collection of 6 Tinted Lip Conditioners in Vancouver, Canada in 2011. The philosophy behind the now LA based brand grew from the curiosity of understanding the ingredients on the back of a lipstick box a few years prior by its founder, Sasha Plavsic.
Contrary to many organic cosmetic brands on the market at that time, Sasha referred to her roots in branding and focused on the visual aesthetic of the line. Once the contemporary packaging was in place, it was important that the quality of the product performance stood out as something new and unique in the beauty industry. From here, she sought out several chemists and an organic supplier to create an ethical product and maintain full visibility from start to finish.
Sasha was born in Vancouver, and grew up in a rural setting 30 minutes outside of the city. Her younger brother and now business partner, Zachary Ilia, suffered from acute asthma and allergies as a young child. Her mother, sought out homeopathic remedies to help heal her son, which included co-founding an organic food co-op with several families. Through trial and error, Zac was healed primarily through diet, and went on to compete in the 2008 and 2012 Olympic Games.
Sasha’s interests fell into design, studying Typography in London and New York. Throughout her twenties, she moved several times, landing in Los Angeles in 2006 for a branding and marketing position in the eyewear industry. Working alongside brands such as Oliver Peoples, Chrome Hearts and Cartier brought an awareness to the world of wholesale and retail. Returning to Vancouver in 2009 after a sabbatical of travel, Sasha re-branded a local aromatherapy company by day, and the beginnings of ILIA at night.
A hybrid of muted violet hues blended with the deep tones of merlot. My Generation can be used as an accent color along the lash line or blended out into the crease of the eye for a stronger look.
ILIA Pure Eyeliner brings rich, creamy color to the eyes that blends and builds for a day to night look. Packed with the healing oils of Avocado and Castor Seed, they work alongside soothing oils of Coconut to moisturize and protect the delicate area of the eye.