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Customer Reviews

Based on 22 reviews
Kathryn B.
Love it!!

Other mascaras have always bothered my eyes and a lot of the natural mascaras I’ve tried didn’t give my lashes enough oomph. This one not only does not bother my eyes it also makes my lashes look beautiful!

Jenn R.
Live this mascara

So far this is the best voluminous nontoxic mascara I’ve tried and keep coming back too!

Brianna C.
Looks great, but after a month of use begins to flake

Looks great on the lashes, but after wearing more consistently I found the product would flake underneath my eyes throughout the day.

Love this mascara!

This mascara lasts all day without flaking, smudging and it does not feel heavy on the lashes. Holds some curl but not as well as waterproof mascaras, if your lashes are as straight as mine. Not super dramatic but can be built up pretty good. I love this and highly recommend!

Stephanie D.
Favorite mascara I've ever tried!

This has the best brush applicator of any mascara ever. So easy to apply same amount all over lashes without clumping in the middle or getting it on your face. There is no flaking or caking or overly wetness. Also chemical-free! I have allergies and this mascara doesn't irritate me at all.


I have long, straight lashes and this is the only mascara that will hold a curl!

Hili Z.
Excellent Mascara!

Love it! Very easy to apply, doesn't smudge. I really love the hour-glass shaped brush, the bristles are very soft and dense. Really recommend it!

Lily Lolo Mascara

Great volume and wear!

Mili A.
I would buy again

This mascara is the closest thing to a conventional mascara that I have ever tried. It can flake a bit by the end of the day. But overall it’s really good

Nailea G.
Best Clean Mascara!

I love this mascara. I’m on my second tube. It’s dark, layers well, and gives me long plump lashes. I feel like the curve of the mascara wands fits well with my very round eyes.
I also enjoy purchasing from Safe and Chic! The service is quick, they often have discount codes, and I like how they send several samples with your order.