Jordan Seban La BrumeSee All Jordan Seban
All-natural hair primer.
LA Brume (The Mist) is an all natural primer that prep the hair for styling and adds long lasting results to any style, just like a skin primer does before makeup application. The weightless botanical formulation is used alone, under Le Baume or throughout the day for a hairstyle refresher. Designed to moisturize and nourish all while adding a subtle hold to the hair and fight frizz. Algae extract replenish hair protein, Rose water conditions and bentonite clay prolongs and holds the style. To add body, define or to smooth. La Brume is a true multi-tasker, infused with Jordan's signature oil blends, leaving a delicate fragrance on the hair. Vegan + Gluten Free.
On towel dried hair, mist throughout hair. For extra conditioning and hold, apply a small amount of Le Baume. Proceed with drying, heat styling or let hair dry. Spray on dry hair to refresh the hair. Add a few drops of L'Huile on dry hair to boost shine and moisture.
It is clear that Jordan Seban was beyond his years from an early age. Growing up, Jordan was fascinated with styling and loved to do hair. By the time Jordan graduated high school at seventeen, there was no doubt in his mind that he would follow his life-passion, and immediately enrolled in the best hairstyling school in Paris, France. It was there that Jordan placed first in rigorous class exams.
This feat enabled him to be hired by some of the most prestigious salons as well as magazines and movie productions.
With a desire to take his craft overseas, Jordan followed his American dream in 2009. It was in Los Angeles that Jordan showcased his talents at the renowned, infamous Beverly Wilshire Hotel--a place where celebrity align with world-class travelers and distinguished locals.
His ability to transform hair from everyday looks into something glamorous and sophisticated quickly grabbed attention of high-profile clients and wealthy anonymous.
After working for his own salon -Jordan Seban Salon- , he decided to introduce a new offer to satisfy the need of privacy of his high maintenance clients. The exclusive concept of a travelling salon allows clients to simply phone the hairdresser, and Jordan would appear at their doorstep to trim their cuts, change their colors or fix a hairdo gone wrong- ANYTIME, ANYWHERE.
And for the few clients who still prefer going to a salon - yet want privacy- Jordan welcome them ( By appointment only) in his intimate Hair Studio in the heart of Brentwood, California.
"Los Angeles inspires me. It's like a big open theatre stage , where everyone try to look their best and put a lot of energy into it. Women are really serious about their hair, and beauty in general.
In Paris, there is a sense of fashion and style that you can't find anywhere else, however women have a totally different vision of what beauty is.
I think beauty is influenced by environment. As such, the goals of appearance are very different depending of where you are; and in LA there is a tradition of seeing a perfection that no one can achieve.
That's why here ,women often look a bit overdone, and very different than the Parisian clients. I love the challenge of blending my Parisian roots to it and that is what make my job so rewarding."
Jordan's clients like the idea that he would envision a look and would create it himself from the color to the cut and style.
Taking his inspiration from his favorite period , "the 50's to the 70's" , and following closely each Parisian fashion week.
In 2016, Jordan created his first beauty product, L'Huile. For years, he has been watching his mother and grandmother using oils in their daily beauty and wellness regimens, and has witnessed first-hand their healing and trans-formative properties on hair and skin. He has perfected a natural blend of seven organic oils in one luxurious, multi-purpose and highly concentrated formula.
A year later, Jordan presents his second creation, Le Baume, a lightweight hair styling treatment.