Bella Aura Gentle Purifying Cleanser
Free US Priority Shipping on Orders Over $75
US Priority Shipping $7 on Orders Under $75
**International Shipping Rates Will Be Calculated During Checkout. **
An essential first step for any skincare ritual to deeply yet gently cleanse, replenish moisture, and purify the skin. Gluten Free & Vegan.
Targets: Congestion, dehydration, dullness
“I especially love the feeling of the cleanser on my skin after a workout and after spending the day outside under the sun. The light foam makes my skin feel so clean. I swear this cleanser keeps my skin breakout-free, and it also smells amazing!”
- Energize: Pure botanicals energize the skin – leaving it nourished, soft and radiant
- Purify: Minerals and omega fatty acids promote skin health while purifying the skin
Replenish: Vitamins replenish and protect skin’s moisture barrier
Wet face with warm water and pump a few drops of the cleanser onto clean fingertips. Massage the cleanser onto face and neck in small, gentle circular motions. Finish by splashing face with cool water and pat skin dry with a soft, clean towel.
Water, Cocamidopropyl Betaine, Argania Spinosa Kernel Oil, Diethylhexyl Sodium Sulfosuccinate, Opuntia Ficus-indica (Prickly Pear Seed) Oil, Citrus Aurantium Amara (Bitter Orange) Peel Oil, Nigella Sativa Seed Oil, Hydroxyacetophenone, Caprylhydroxamic Acid, 1,2 Hexanediol
Bella Aura is the result of Yasmine Jones’ journey where grief and stress took it toll on her normally healthy skin. This distress fueled research involving countless doctors, skin care products and treatment remedies, to little or no avail.
Overwhelmed and confused by conflicting advice and ineffective product formulas, she discovered the ancient beauty elixirs used by the Berber tribes of her native Morocco. Combined with research and collaboration with modern chemists and Swiss skincare experts, she developed a complete collection of natural skincare products leading to the recovery of her healthy, glowing skin.
“I came to understand how a person with skin issues feels inside and how difficult it is on their mind and spirit. I didn't create Bella Aura to make you perfect. To me, perfection is an illusion. My goal is more on a spiritual level: I want to make you feel beautiful from the inside out so that your inner and outer beauty shines through. When you're at your best, the positive spirit within you emanates the surface in the world.”
Beautiful skin is a reflection of a person's Aura.
- What inspired you to create your brand?
I created Bella Aura from a personal need for an effective yet simple skincare line to transform and heal troubled complexions. The skincare market is saturated with so many products that it can get very overwhelming and confusing. The philosophy of Bella Aura is less is more. You don't need an AM and PM cleanser, a toner, a serum, a face oil, a cream, etc. Our mission is to create real skincare products for real people.
- If you could go back to the beginning of the creation of your brand what would you do differently?
I believe things happen for a reason, in the way and order in which they were intended. I would not want to change the sequence of my past as it defines how and where I am today and the opportunities to come.
- What advice do you have to offer for those entrepreneurs in the green beauty industry just starting out?
Take one day at a time and be patient. Also, in the process, be kind to yourself. You deserve it!
- What is your most favorite product you have created and why?
I definitely wouldn't be able to live without our Instant Lifting Eye Contour. It's a very multi-functional product. Not only does it help to diminish wrinkles around the eye contour, illuminate the eyes, reduce puffiness, lighten the appearance of dark circles, but it also helps to erase laugh lines. We've received exceptional feedback about this product as well.
- How do you juggle your life with such huge demands from your company?
I am a spiritual person, and I often meditate to relax and bring me to the present moment. Self-care is very important in my daily life. I also make sure to maintain balance in my life, and that includes taking time off on the weekends to spend quality time with my family and best friends.
- What is your morning and evening beauty routine?
I believe that simplicity is key. Therefore, the best nighttime (as well as daytime) skincare routine is simple and doesn't include 10 layers of products. During the day, I cleanse with the lukewarm water and follow with the Daily Repair Moisturizer and Antioxidant Booster. I mix the two products (3 pumps Daily Repair + 1 pump Antioxidant Booster) and give myself a microcirculation facial and sometimes I do facial cupping.
At night, I wash off my makeup with the Gentle Purifying Cleanser and follow with 3 pumps of the Night Cellular Renewal and 1 pump of the Instant Lifting Eye Contour. A few nights a week, I exfoliate my skin using the Cleanser and my Clarisonic.
- What ingredients are never added to any of your products?
Every ingredient in our formulas is derived from nature. We would never put anything synthetic or harmful such as parabens, silicones, artificial dyes, artificial fragrances, phthalates, sulfates, gluten, mineral oil, PEGs, formaldehydes, propylene glycol, GMOs, and any toxic substances.
- What is the best beauty advice you have received?
Listen to your skin. Just because someone is using a product, it might work fine for them, however it doesn't mean it's a going to do the same for you. Everyone's skin is different.
- What sets you apart from the sea of competition?
Bella Aura is very different line from others in the natural beauty space – i.e. no facial oils or any sort of oil product for that matter – instead, we formulate advanced emulsions that are infused with Swiss active botanical extracts such as rockrose, barley, daisy flower, and olive leaf, and combined with powerful antioxidants, amino acids, minerals, Omegas 3-6-9 and vitamins.