- What inspired you to create your brand?
FUR started as a conversation between sisters. We were discussing exciting trends in beauty towards natural products and defining your own beauty, and away from prescribed standards. As we talked, we realized available body hair products were not in line with this movement - the ingredients were harsh, the packaging was unsophisticated, and they focused only on removal – hair as a problem. FUR is about taking care of the unique environment of body hair and skin with elevated, natural products - to treat it like your fur, which is what it is, not an embarrassing growth that must be removed.
- If you could go back to the beginning of the creation of your brand what would you do
Not much to be honest!
- What advice do you have to offer for those entrepreneurs in the green beauty industry just starting out?
We would tell them to really appreciate what they do, and take pride in it. The green beauty industry is relatively young, but with environmental issues only growing more prevalent, green beauty couldn’t come sooner. While it may be easier to create a product with poorly sourced ingredients that harm the environment (and the customer’s skin!) green beauty products allow men and women the option to feel good in their skin while also being aware of their impact on the world and the earth’s environment.
- What is your most favorite product you have created and why?
Of course we love all of our products, but I’d have to say our hero product, Fur Oil, is a favorite because it was what started it all. Fur Oil is such a versatile lifesaver, working well on bumps, irritated skin, and hair on any part of your body. I love that because it’s so versatile, it’s a very inclusive product for anyone to try.
- How do you juggle your life with such huge demands from your company?
What’s great about working at Fur is that as women, we don’t have to create this arbitrary binary between work and life. That binary puts all of the pressure on women to succeed in a very male-oriented space and within their personal lives rather than question why work culture is so male-oriented in the first place. As small business owners (both of whom are moms to babies), we have the power and freedom to create our own schedules, and the ability to get work done from wherever we are. We work hard to promote this culture of work/life fluidity.
- What is your morning and evening beauty routine?
Morning: I keep it simple in the morning as I have an active toddler to chase around! Just warm water to wash my face, followed by my daily Suhlwhasoo moisturizer and mineral based sunscreen. Depending on my work schedule I may or may not put on makeup!
Evening: I try to pair care and relaxation in my evening routine. It varies from having a long bath with Fur Oil in the water (not only is the smell soothing, I find I don’t need moisturizer after) to a quick shower where I use the exfoliating finger mitt. After towel drying, I’ll use Fur Oil on my pubic area, and Stubble Cream everywhere else as my moisturizer. I’m a big fan of the Dr Dennis Gross acid wipes for my face, and then afterward I use my Kiehls Midnight Recovery Oil or Fur Oil.
- What ingredients are never added to any of your products?
It took us almost a year to formulate Fur Oil as we wanted to make sure it worked really well while also meeting quality and safety standards. For example, Fur Oil has been safety tested to European regulation standards, which are stricter than US ones. The ingredients we chose had to be efficacious for softening skin and hair while preventing ingrowns. We would never add an ingredient that was unnatural or non-vegan, and we would never test on animals. Products are phthalate, paraben, silicone, artificial fragrance, and dye free.
The key ingredients in Fur Oil are:
Grape seed oil:quick drying
Jojoba oil:softens hair and skin; mimics the molecular structure of skin’s natural oils
Clary sage seed oil:reduces inflammation
Tea tree oil:inhibits bacteria that contribute to ingrowns
- What is the best beauty advice you have received?
Take care of your skin as soon as possible!
- What sets you apart from the sea of competition?
I think FUR sets itself apart by being the most inclusive brand for hair and skincare while still maintaining a luxe element.