CLOVE and HALLOW was founded to marry clean cosmetics with the swoon-worthy aesthetic, performance and shade range of your favorite conventional brands at a price-point that doesn’t cause sticker shock.
Founded by a professional makeup artist in search of clean cosmetics that would perform like the cult classics, our carefully curated collection is made in the USA but formulated to more stringent EU standards. By thoughtfully combining powerful botanicals and good-enough-to-eat oils and butters, we strike the perfect balance of a colorful palette, exceptional finishes, and products that wear beautifully without any safety concerns. (Oh, and they are also vegan and cruelty-free; you CAN have your cake and eat it, too!) Using a Clean15™ formulation strategy, we replace questionable and confusing chemicals with a small but well-researched roster of safe ingredients.
Clove and Hallow is for the beauty newbie, junkie or pro who cares about the ingredients that touch her skin daily. So, whether you rock the basics or take risks with bold looks and new techniques, get ready in five minutes flat after hitting the snooze button one too many times, or budget half an hour to coax that one eyebrow into place—Clove and Hallow has you covered with clean cosmetics made from real, natural ingredients that really work.
CLOVE and HALLOW believes in a minimalist approach to formulation in the name of transparency AND only using ingredients that are deemed safe*. Most products on the market, natural or otherwise, feature an ingredient list a mile long—you practically need a PhD just to decipher the label! We keep it simple by carefully selecting 15 or fewer ingredients per Clean15™ makeup product that serve a real purpose—starting with skin-loving botanicals, butters and oils – and excluding more than 1,500 questionable “nasties.”
No cheap fillers. No toxic chemicals. Real, just like you. That’s our Clean15™ Guarantee.
*A word about “safe:” We understand that the terms “safe”, “clean”, and “green” have no universal standard or regulation within cosmetics. Our Clean15™ makeup products go through a strict formulation process during which known carcinogens, endocrine and hormone disruptors, allergens and irritants, and animal by-products are excluded. We never use cheap or toxic filler chemicals, and the few synthetic ingredients we do use have been extensively researched and selected because they serve a real purpose within our formulas, such as preservation or pigment.