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ILIA Beauty Limitless Lash Mascara
ILIA Beauty Limitless Lash Mascara
ILIA Beauty Limitless Lash Mascara

ILIA Beauty Limitless Lash Mascara

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$28.00

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Naturally preserved, Phenoxyethanol free. All Mascaras are made with 100% natural dye. Gluten Free.

0.22oz / 6.5g

NEW Limitless Lash Mascara - After Midnight:

A build able, flake-free natural mascara that curls, lengthens and adds just the right amount of volume for healthy-looking lashes. One coat lifts and extends, while several coats dial up the intensity for a look that lasts all day, yet is easy to remove at bedtime.


This lightweight and nourishing formula is made with a blend of organic bee and carnauba waxes to weightlessly condition each lash. A dual-sided brush allows you to define, lift and separate with precision. Gentle enough for sensitive eyes, Limitless Lash Mascara is complete with organic shea butter and fortifying arginine (keratin) to help boost and enhance lash condition in a classic black finish.

Made with 25% organic ingredients for a formula that is 99% natural – because these are your eyes and we care about them.  

 

Carefully glide on the mascara from the base to the root in a wiggle motion. Feel free to apply a second coat if needed. 

Water (Aqua), Serenoa repens (Saw Palmetto Berry) Fruit, Linum Usitatissimum (Linseed) Flax Seed*, Glyceryl Hydrogenated Rosinate, Brassica Campestris/Aleurites Ford Oil Copolymer, Copernicia Cerifera (Carnauba) Wax*, Chondrus Crispus Extract, Aloe Barbadensis Leaf Juice, Persea Gratissima (Avocado) Butter, Triisostearyl Citrate, Polyglyceryl-2 Oleate, Polyhydroxystearic Acid, Polyglyceryl-2 Stearate, Euphorbia Cerifera (Candelilla) Wax, Silica, Methycellulose, Tocopherol, Sodium Hyaluronate, Ethylhexylglycerin, Phenethyl Alcohol. May Contain: Mica, Iron Oxide (CI77499, CI77492, CI77491), Ultramarines. *Certified Organic Ingredients. Ingrédients Certifiés Biologiques.

Our skin is our largest organ, and can absorb just about anything we put to its surface. ILIA is formulated with this in mind, and dedicated to creating the purest products possible. The ethical-sustainable approach embodied in each piece is filled with certified organic bio-active botanicals that nourish and rejuvenate the skin.

The quality of the product is mirrored in its packaging. All cream lip products are housed in a sleek recycled aluminum case. Each product is filled with up to 85% bioactive organic ingredients. A combination of on trend pigments and super nourishing elements has set ILIA apart from the conventions of organic beauty.

ILIA launched its first collection of 6 Tinted Lip Conditioners in Vancouver, Canada in 2011. The philosophy behind the now LA based brand grew from the curiosity of understanding the ingredients on the back of a lipstick box a few years prior by its founder, Sasha Plavsic.

Contrary to many organic cosmetic brands on the market at that time, Sasha referred to her roots in branding and focused on the visual aesthetic of the line. Once the contemporary packaging was in place, it was important that the quality of the product performance stood out as something new and unique in the beauty industry. From here, she sought out several chemists and an organic supplier to create an ethical product and maintain full visibility from start to finish.

Sasha was born in Vancouver, and grew up in a rural setting 30 minutes outside of the city. Her younger brother and now business partner, Zachary Ilia, suffered from acute asthma and allergies as a young child. Her mother, sought out homeopathic remedies to help heal her son, which included co-founding an organic food co-op with several families. Through trial and error, Zac was healed primarily through diet, and went on to compete in the 2008 and 2012 Olympic Games. 

Sasha’s interests fell into design, studying Typography in London and New York. Throughout her twenties, she moved several times, landing in Los Angeles in 2006 for a branding and marketing position in the eyewear industry. Working alongside brands such as Oliver Peoples, Chrome Hearts and Cartier brought an awareness to the world of wholesale and retail. Returning to Vancouver in 2009 after a sabbatical of travel, Sasha re-branded a local aromatherapy company by day, and the beginnings of ILIA at night.

 

 

 

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