Kosas - Our Story
To Kosas, beauty is about expression and feeling comfortable in your skin. Waking up every day to an arrangement of safe beauty products is the ultimate dream. The brand took a hold on that dream and set off to create natural products that are clinically proven to work! Ever since, all of the products produced incorporate ingredients for skincare benefits.
All products, including makeup, are proven to leave your skin hydrated and soothed. You can rest assured and confidently know that this line will only better your skin as a whole.
Discover, express and find your comfort through these all natural Kosas products! This brand’s dedication to design and research will surely leave you wanting more, and feel more youthful in the process. Go ahead and give it a try!
Kosas - Our Founder
Ever since Sheena Yaitanes was a child, science and creativity had always been passions of hers. Experimenting with bold looks and makeup were often her past-time throughout her childhood. At the age of ten, she created her first “Glitter Gel Highlighter” makeup product. Encouraged, her dream to pursue this path would soon become a reality.
After some time at college, she had her “lightbulb moment” and recognized that make-up can play a role in skin care as well. After a few years of exploring this possibility, Sheena launched Kosas in 2014 with 4 lipsticks. Her new products sported earthy blends, along with rejuvenating ingredients.
Kosas’ founder, Sheena Yaitenes, believes that beauty should be fun and experimental. Her design and brand perfectly embody just that.
Kosas – Our Ingredients
Kosas began with the hopes of creating the comfiest, most effective, skin-improving products. They did not expect to create a clean brand, but clean ingredients are proven as the best ingredients for these goals. Nature is their top ingredient source, formulated to react kindly to sensitive skin. Bringing back healthy skin is a top priority.
To achieve healthier skin, over 2,700 ingredients that adhere to the EU, Sephora and Credo clean standards are not used in Kosas products. Harmful ingredients such as aluminum, silicones, sulfates and parabens are simply unable to achieve natural beauty. Along with the long list of harmful ingredients, Kosas goes above and beyond by listing out the clinically proven ingredients that are poured into each product. These natural ingredients show real skincare results.
Tinted Face Oil
Darla Q. - "I wasn’t sure how I’d like this since I tend to favor a fuller coverage, but I love it! This Kosas product still has great coverage, but it’s sheer enough for my freckles to shine through."
Brooke P. - "My skin looks even and absolutely amazing. Looks like I'm not wearing makeup. No transfer, no adverse reactions. The Kosas bottle is small, but will last a really long time. Sometimes I add a few drops to my Ilia SPF skin tint, which blends nicely. I do exfoliate once a week to avoid dry patches. For reference I wear shade 5.5 Kosas, 33 RMS, 9 Ilia."
Nicole - "this stuff is amazing. it is a light to medium coverage. i love the texture! it is super light. i have only been using it a few days. i have dry skin. i have not been using a primer. i love the texture!!! ..... did i mention that already. I love Kosas!!!!"
Misty - "Kosas is the only one I use!! Love this for the lips!! Lots of moisture and not a strong fragrance which i like!!"
Jennifer K. - "Goes on smoothly. Looking forward to trying other Kosas colors too."
Laura - "WOW. I see what the hype is about. I'm pretty picky with lip products and have perpetual dry lips. Usually tinted lip balms leave my lips dry, color in the creases of my lips, or feathered out. Not Kosas, this is amazing. Great color payoff, leaves my lips soft. I find myself reaching for this every single day."
Marty - "WOW Kosas deodorant. All I can say is the fragrance free one is so amazing. I have used so many clean deodorants this one is only one that works for me. Great for sensitive skin no irritation. Finally found the ONE!"
Clara S. - "Instead of cleaning shirts that have leftovers of natural deodorant staining the arms, this Kosas deodorant works great (I don't smell ever after a workout) and my clothes stay stain free."
Jen- "I dare you to find one better than this Kosas product. I would say it is even better than your conventional toxic deodorant you are missing!"
Weightless Lip Color Lipstick
Sharon - "I really like this Kosas lipstick. Feels lightweight and goes on very nicely. Not sticky or heavy. Lasts fairly long time on and fades well. I adore the Kosas shade Rosewater as an all around daily lip color yet I want to try the other shades as well."
Leslie - "I have this in Kosas shades Rosewater and Undone. They are incredibly long-lasting and beautiful colors!"
Sky - "So silky and smooth. Wonderful Kosas formula -- best lipstick ever. But I am not a fan of pigmented lip products so it isn't a necessity for my routine"
Wet Lip Oil Gloss
Lilly - "Versatile, hydrating and smooth with a natural finish. The Kosas shade Jellyfish works literally with everything and adds a hint of shine to any lipstick. Nice for the summer!"
Kayla - "This Kosas product surprised me as it is much more sheer when you apply, giving me the perfect hint of color."
Paola B. - "Love this Kosas gloss for its moisturizing effect. First time to order.. will definitely order again in different color !"
Cloud Set Setting Powder
Alanna S. - ""Love the finish of this Kosas product!"
Julia - "I have sensitive, break-out prone skin & this Kosas powder doesn't irritate at all! Leaves me shine free & natural - not at all cakey! Will be buying again."
Emily - "I love this Kosas product, I have combo skin, t zone normally oily and cheeks a bit more dry But I do love a more matte finish with my powder, and this gives it to me. I am not interested in being dewy so this has been a great powder to use over my liquid foundation!"