Veles All Purpose CleanerSee All Veles
What makes us different you ask?
We isolate organic compounds from wasted food to make common cleaning ingredients. Each bottle saves 4lbs of greenhouse gas emissions and 2 cups of water, while reducing plastic waste with an infinitely recyclable aluminum bottle.
Veles is on a mission to help people clean with purpose. We’re the first all-purpose household cleaner scientifically derived from food waste. From our ingredients to our production, Veles is the most sustainable, effective and transparent cleaner on the market in a beautiful bottle you can proudly leave on your counter.
97% of our ingredients are derived from food waste, an overlooked source of both water and organic compounds. The remaining 3% consists of essential oils (lavender, mint, bergamot) for its scent and a plant-based fragrance stabilizer. The refillable bottle is sourced from a domestic overstock supplier, made of infinitely recyclable aluminum, and painted with a soft-touch, terracotta-like coating for a natural look and feel. We will also be launching a refill option in May 2020.
Veles is third-party tested by the Massachusetts Toxics Use Reduction Institute (TURI), a lab recognized by the EPA for cleaning product standards, which demonstrated that Veles was proven to remove germs, grease and grime from a range of surfaces. Their tests simulate the worst surface contaminants that mimic the toughest cleaning challenges. Veles is effective and safe to use on ceramics, glass, fiberglass, chrome, painted metal, stainless steel, and plastic/acrylic. For other surfaces, we recommend testing a hidden portion first. As an all-purpose cleaner, we recommend Veles for use in kitchens and bathrooms as well as on windows and glass.
Every bottle sold reduces GHG emissions by offering an alternative to landfill disposal for wasted food. To date, we have prevented 20,000 pounds of emissions through our production. We have also recovered over 1,000 gallons of water from the food waste, which makes up the base of our product. Finally, we’re simplifying the supply chain by utilizing organic material that would otherwise be wasted while also reducing the need to harvest new, raw materials.
Scent: mix of lavender, peppermint, and bergamot.
- Biodegradable, water safe, all natural•
- Resource negative•
- Saves clean water•
- Diverts waste from landfill•
- Packaged in aluminum•
- Domestically produced•
- 3rd party tested and proven to perform•
- Scented with essential oils - lavender, peppermint and bergamot.
- Size: 16oz
As an all-purpose cleaner, we recommend Veles for use throughout the household, including in kitchens and bathrooms as well as on windows and glass. Spray or mist the surface and let it sit for a minute before wiping away.
Veles is an all-purpose household cleaner composed of water and common organic chemical compounds scientifically derived from food waste.
What ingredients are found in Veles?
The water and active ingredients (acetic acid, lactic acid and alcohol) that make up the base of the product are entirely derived from food waste. Only 3% of the product is comprised of essential oils and a non-petroleum-based fragrance stabilizer.
What does it smell like?
We use a mixture of lavender, peppermint and bergamot low-impact essential oils as our fragrance. The solubilizer (which is added to mix ingredients with fragrance) is naturally derived; this distinguishes us from the vast majority of companies that use petrochemical based solubilizers.
The most common, Polysorbate-20, is used in 635 personal care products and 94 household products in EWG’s databases. Many clean and natural brands use it as a surfactant, emulsifier, or fragrance ingredient. It’s derived from sorbitan, a dehydrated sugar alcohol with the addition of lauric acid (most commonly found in coconuts), which are natural, creating some gray area around how its classified. It gets tricky when this base is treated with 20 parts ethylene oxide, a petrochemical, to make the final ingredient. The inclusion of ethylene oxide is potentially highly carcinogenic if contaminated with 1,4-dioxane. We scoured the industry for a completely safe and natural alternative. It was difficult.
What does the name mean?
We are named after an ancient, shape-shifting god of water, earth, the underworld, and magic.
Is veles hypoallergenic?
Veles is made using natural or naturally-derived products. It does not contain common household chemicals that may cause allergic reactions.
Is veles safe to use while pregnant? Is it safe for children and babies?
Veles is safe for general health when used as directed; however, common sense precaution is recommended.
Is Veles safe for pets?
We use a small amount of peppermint, lavender, and bergamot essential oils for fragrance at low quantities (-0.5%) that will not harm pets when used for cleaning.
What is the alcohol percentage? Does it kill viruses on surfaces?
Veles contains ethyl alcohol in a single digit concentration that includes lactic acid and acetic acid. The combination of these ingredients work together as a cleaning agent to dissolve surface contaminants; our solution is calibrated to be effective without being hard on surfaces.
For a product to claim to kill germs (or, "disinfect"), it must be registered with the U.S. EPA as an antimicrobial pesticide. Veles is a cleaner, so we remove germs from a surface, but don't kill them.
What can I use Veles on? Veles is third-party tested and proven to be effective when cleaning a range of surfaces, including: ceramics, glass, fiberglass, chrome, painted metal, stainless steel, and plastic/acrylic. For other surfaces, we recommend testing a hidden portion first. As an all-purpose cleaner, we recommend Veles for use in kitchens and bathrooms as well as on windows and glass.
Where is veles made?
Veles is made in New Jersey.
Where does the food waste come from?
In the last several years, many states and cities have mandated organic waste recycling for businesses. Meanwhile, there aren’t many options to divert it from landfills. We partner with commercial waste haulers, who collect separated food waste from their clients. Rather than drive hours to a landfill or compost facility, they deliver it to our local biorefineries. Not only does this save money, but it takes heavy duty trucks off the road. At the moment, food waste at our demo facility is coming primarily from Google’s office in Manhattan. As we scale up, we will source from other businesses as well as municipalities just like a typical recycling facility.
What is the production process that goes into making Veles?
Food is made of organic compounds, and on average is primarily water. Our biorefining process, developed over six years, stabilizes and sterilizes food waste to be separated into these base components, which we can further refine and derive into organic chemicals. This means the base of Veles is made with water and active ingredients purified from food waste.
What is closed-loop manufacturing?
Under a closed-loop system, the same materials are used over and over again to create new products. Instead of raw materials moving in a straight line from collection to manufacturing to purchase to the landfill, it’s a loop. The materials are always moving through this loop, never reaching an endpoint.
Is veles packaging recyclable?
Veles is packaged in a recyclable aluminum spray bottle that’s sourced from a US-based overstock supplier. Aluminum is a sustainable metal that is 100% recyclable and can be back on store shelves within 60 days. While the spray component of the bottle is plastic, it does not have metal parts that would render it unrecyclable. We chose to use transparent plastic for the trigger because it has the highest material value and can be dyed more easily than white or colored plastics.
Why not create a concentrate?
While concentrates do cut down packaging, they waste tap water. The carbon footprint currently associated with moving, treating and heating water in the U.S. is at least 290 million metric tons a year. The CO2 embedded in the nation’s water represents 5% of all U.S. carbon emissions and is equivalent to the emissions of over 62 coal fired power plants.
The shipping benefits are not as straightforward as has been advertised. Yes, concentrates are lighter and therefore cheaper to ship, but you’re still moving a tiny object across a long distance. It’s almost more wasteful if you view it that way. Especially when you’re adding energy-intensive potable water after it’s delivered.
From an effectiveness standpoint, tap water differs depending where you live, which will change the chemistry of the cleaner you’re using and could affect its performance and/or safety. Studies have shown that concentrated cleaners mixed with hard water leave streaks behind. So, rather than make a concentrate only solving a fraction of the problem, we’ve made a more renewable and responsible cleaner overall.
Active Ingredients: acetic acid, lactic acid, alcohol
Inactive Ingredients:water, decyl glucoside, essential oils
97% from food waste: water, alcohol, acetic acid, lactic acid
3% for fragrance: decyl glucoside, essential oils
Amanda’s experience growing up in NYC, near what was formerly the largest landfill in the world, inspired her from an early age to find a better way to dispose of and process waste. After learning that food is the single largest component of municipal solid waste going to landfills - accounting for over 20% by weight - creating an organic waste solution was a natural starting point. In 2014, Amanda launched Ambrosia, a closed-loop manufacturing company working to valorize food waste by using it as a catalyst to reimagine common resource intensive and water-based products. Veles is Ambrosia’s first product to market; it’s the world’s first closed-loop all-purpose cleaner with 97% of its ingredients scientifically derived from food waste.
But Veles is so much more than just a "sustainable" cleaning product. It represents the type of innovation required to fight the climate crisis, and the responsibility we as a company feel to do something about it. Our mission is to raise the bar on what it means to be a sustainable cleaning product while making it easy for people to reduce their impact.