Clean. Pure. Beautiful… It’s not just what we do. It’s who we are.
Innersense Organic Beauty is a love story between two seasoned beauty professionals who crossed paths and shared a passion for hair, beauty and life. It is our story.
Our dream was to create something bigger than ourselves. Larger than Joanne’s career as a stylist and platform artist; larger than Greg’s decades in “big beauty,” where his passion for product development and formulation began. Our conventional beauty experience behind the chair and behind the counter were merely the seeds for growth. Personally, professionally and emotionally.
Life’s lessons bear the greatest gifts.
This love story is also a story of family. Our brand was born and inspired by ours. Morgan, our first born daughter, was 22 months old when she was diagnosed with a rare genetic order, “Williams Syndrome”. As young parents, we struggled with not always knowing what to do or where to look for answers. We felt helpless, powerless and afraid. We wanted to raise our daughter in a healthy, mindful and loving environment, but during the darkest days of uncertainty, we struggled to find this in ourselves. It was the simple advice of our spiritual advisor that we clung to most, his words ultimately guiding us out of the darkness: “trust your inner sense.”
Trust Your Innersense
Though this circumstance is unique to us, it is universal in its humanness. We all struggle to find our way, but when we embrace our challenges as our greatest teachers, accept them and trust our inner wisdom, we find our way to a life filled with gifts beyond our imagination. This experience was a catalyst for us to create a life committed to mindfulness and purpose, and through the vehicle of beauty, we are sharing the lessons we learned with the world.
Innersense Organic Beauty is a company dedicated to purity, peace of mind, and the practice of self-care. Our mission is to empower, inform, and inspire beauty and wellness, helping our customers make healthier, cleaner choices that align with their personal values.
Morgan’s arrival, and that of her brother, Max, two years later, were blessings in so many ways: They were the sunlight our seeds needed to thrive, a message from the universe: It’s time to slow down and live as simply, healthy, and as pure as possible.
An organic beauty company was born.
Our commitment to a cleaner, healthier lifestyle for our family paralleled an emerging trend in our beloved hair industry: Toxin-free beauty. We immersed ourselves in the study of green chemistry and sought answers as to why so many of our industry professional colleagues were being diagnosed with chronic diseases at higher rates when compared with professions in other industries. A new life journey began.
Clean. Pure. Beautiful.
By moving from “big beauty” to the small, hands-on realm of our own clean formulations…by sustainably sourcing and meticulously processing the purest ingredients…by helping to educate beauty and wellness professionals and consumers on the hidden toxins in conventional hair care products…Innersense Organic Beauty began its caring path.