Alima Pure MascaraSee All Alima Pure
A high performance mascara that defines and enhances lashes naturally.
Natural Definition Mascara is richly pigmented and glides on beautifully. Provitamin B5, Jojoba oil, and natural beeswax nourish and condition, leaving lashes healthy and lush.
Made in the USA. Gluten Free.
Size: 8 g
The rubber-bristled wand defines and separates so lashes stay clump-free.
Aqua, Hydrolyzed Simmondsia Chinensis (Jojoba) Seed Esters, Lanolin Oil, Stearic Acid, Cera Alba (Beeswax), Euphorbia Cerifera (Candelilla) Wax, Sodium Carboxyethylsilanetriol, Cetyl Alcohol, Zea Mays (Corn) Propanediol, Sodium Hydroxide, Acrylates/Octylacrymide Copolymer, Ozokerite Wax, Glycerin, Panthenol (Provitamin B5), Biotinoyl Tripeptide-1, Copernicia Cerifera (Carnuaba) Wax, Glyceryl Caprylate, Glyceryl Undecylenate [+/- Iron Oxides ( CI 77499)].
Alima Pure was born from a place of love. Inspired by our mothers, moved by our daughters, we support and celebrate joy, beauty, and well-being in all women. Our makeup is crafted to help every woman present her best self to the world with confidence. Women everywhere living their lives to the fullest, achieving their goals, making a difference; that is beauty at its most beautiful.
Minimal ingredients for maximum impact. All our products are formulated with this in mind. We use only the highest quality, purest ingredients, and never synthetic dyes. Without compromise our products are never tested on animals.
No parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, or nanoparticles.
Absolutely never tested on animals. All natural, pure minerals from nature. That's all you're going to find in Alima Pure cosmetics. No toxins, no irritants, no preservatives, just pure beauty.
We are celebrating 7 years of being carbon neutral, by offsetting 100% of our corporate carbon emissions.
We have been a member of 1% for the Planet since our first year in business, donating 1% of our annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet.
We are a proudly certified B Corporation dedicated to raising the bar for corporate responsibility with a commitment to people, profit and planet.
Product Score: 3
(0-3) Product does not contain any ingredients which have a documented potential negative health impact.
Think Dirty is a project established to help understand the truth about ingredients used in the cosmetics industry. Think Dirty empowers and educates the consumer by allowing them to make informed choices on what products to purchase and what companies to trust. The mobile app, launched in 2013, lists over 69.000 products and counting.
Hazard Score Key:
(3-6) Half N’Half