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Does Your Hair Need Protein Or Moisture Conditioning?

Safe & Chic

Posted on February 03 2016

Damaged hair can be caused by a number of reasons from poor hair care or diet, over or improper use of brushing or heated styling instruments, chemical processing, sun over exposure or hair accessories. With these many different ways hair can become damaged, there are two common damaged conditions that can be helped temporarily if applied regularly and with the correct type of treatment: Dry, Brittle, Rough damage or Weak, Mushy damage.

There’s a misconception that protein helps all damaged hair that needs conditioning or luster. But really, there are different damaged conditions that require other applications, and using protein on dry, brittle damage can make matters worse, causing stiff, rough hair that breaks faster. 

Understanding what damaged condition your hair is in, you can determine which kind of treatment suits your hair. 

(Your hair texture, thickness and porosity also play a part, but I want to keep this instruction as simple as possible because the chemistry can get confusing and overwhelming.)

Hair that is dry, brittle, or rough needs softening, hydration, and moisturizing through fatty acid rich oils, aloe and nut butters.  

Hair that is ultra-fine, or chemically damaged to the point of having a mushy, cotton candy-like feel, needs protein. 

Hair textures, thickness and conditions that respond well to protein in shampoos and conditioners are fine and weak to mushy damaged - which can include straight, wavy, curly and coily textures with any density. The right hydrolyzed protein will help temporarily strengthen, fine, mushy, weak hair through reconstruction. It will not repair the hair permanently, nor can the hair heal in any way. 

All hair Protein conditioning treatments and hydrating, moisture hair conditioning treatments must be applied regularly to continually experience the benefits, as they gradually rinse off. Depending on the molecular weight and the shampoo used, some hydrolyzed proteins can hang out longer in hair, create a film over the hair strand and not rinse off as quickly. This causes slight build up on the hair and can cause breakage before it's rinsed off. 

Many shampoos and conditioners contain hydrolyzed protein. Hydrolyzed protein is protein broken down into its component amino acids to make it water soluble in the formula and able to penetrate the hair strand.


The elasticity test- 

How your hair reacts to being stretched will help determine if you need protein or moisture treatment. 

Take an inch of your hair and stretch it, if it doesn’t stretch or breaks, feels dry and rough, it is brittle/damaged and needs moisture treatment. 

If the hair stretches far and does not return and/or breaks, feels mushy, gummy or cotton candy like, your hair needs protein. 

If your hair stretches a bit, then returns to its normal state, your protein and moisture is balanced. 

ENRICH Intensive Hair Mask is a Moisture Conditioning Treatment for Dry, Brittle, Rough hair damage.

-Josh Rosebrook

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Brand Bio:

The unmatched level of purity in each and every ingredient we use is a big part of what make our products so unique and effective. All plant ingredients in our skin and hair care products are 100% organic, certified organic or wild-crafted. Our commitment to the absolute highest quality ingredients allows each product formulation to work on an advanced level, where the plant's active constituents are not inhibited by synthetics or toxins, which allows them to work as a whole in synergy and deliver unparalleled transformation. 

Plants and herbs are the real, original source of active, vital nutrients for the body. The potent extracts, oils and essences of pure, whole plants offers the highest level of healing and regeneration available to the skin, scalp and hair.

These vital nutrients include anti-inflammatory, antibacterial, antimicrobial, antioxidant, fatty acid, amino acid, vitamin, mineral and a vast phytochemical activity. Plant nutrients share a similar natural, molecular structure to the nutrients and oils of the body. This likeness creates like a "bio-match" and has a very real vibrational alignment that can absolutely bring about profound changes to the skin, scalp, hair and body.

In other words, these powerful plant ingredients facilitate and support the body’s own miraculous healing abilities, allowing the body to take full advantage of these generous nutrients when needed. This whole, fascinating process helps advance healing and regeneration of the skin, scalp and body to the optimum level. It’s truly an art and science.

My team and I have selected herbs and oils in each product that contain a potent, synergistic combination of active plant nutrients designed to quickly improve and transform the appearance and health of the skin and hair. The base of my skin care is anti-inflammatory and antioxidants. The skin needs to be naturally calmed and soothed with anti-inflammatory so that its own natural, balanced healing process can ensue and visible changes can occur. Antioxidants neutralize molecules that damage the fibroblast cells. These fibroblasts produce collagen and elastin protein - the cells that make up the foundation and structure of the skin. These are crucial proteins that make the skin full and firm.  - Read more about my philosophy on skin and scalp under MY APPROACH

We go to great lengths to ensure absolute purity, safety and zero toxicity in our ingredients. 


Testing on animals is wrong, inhumane and must stop. We do not and never will condone animal testing. 

NO toxic ingredients including but not limited to: sulfates, parabens, and synthetic fragrances, artificial colors, silicones, petrochemicals or GMOs




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