About the founder of Vered Organic Botanicals
Posted on September 15 2015
VERED organic botanicals is an organic skin and body care line integrating therapeutic 100% certified organic essential oils, plant oils and herbs. Creator, Vered is a master herbalist and esthetician who brings twenty-seven years of combined experience to VERED organic botanicals. Integrating holistic modalities such as phytotherapy, medicinal plant research and aromatherapy.
From the beginning, Vered has been known for her ‘healing hands” and transportive treatments. Several New York City editors have described her work as “more like a spiritual experience than a facial.” From the young age of 18, when she acquired her aesthetic license from cosmetology school in Tel Aviv, Israel; she was drawn towards holistic healing and quickly combined different alternative modalities into her practice. She is certified to practice aesthetics, shiatsu, cupping, aromatherapy, and herbal medicine.
The inception of VERED organic botanicals started at the urging of her private clients, who begged her to bottle her customized facial oil blends. Vered would send many of them home with a small bottle of the remaining potion to prolong their treatment experience. Several started wearing their oil as a ‘perfume’ throughout the day. The feedback was always the same: the blend not only maintained a glow to the skin, but also reduced stress, and brought an immediate sense of wellbeing.
Despite the incredible feedback from clients, the true motivator to create the VERED line centered around her very own challenging health issues, which she faced years later after she experienced a sudden health crisis. She had come down with an undiagnosed illness, which had sent her to some of the best doctors conventional medicine had to offer. A year later, and several expensive tests behind her, she was still no closer to a diagnosis. The doctors dismissed her and suggested anti-acids for her chronic stomach pain.
Feeling defeated, she turned to her massive collection of organic herbal remedies and tinctures that she had been extracting for years. She opened her books, researched health websites, and held private sessions with a homeopathic teacher. She applied all her years of research and study about herbs, nutrition, and alternative medicine into practice on herself, leaving her fear at the door.
In short, she took control of her own health.
Almost immediately, she started to experience the positive effects of her remedies and felt immediately empowered. She not only started to regain back life-force energy, but also some of the pounds that she had lost during her illness.
This was the true turning point for Vered. She was both excited and humbled by the healing effect of nature and her ability to utilize it. This was the missing key to the alchemy of VERED: a botanical and organic line that blends her magical aromatherapy formulas into a base of therapeutic herb-infused oils that are truly magnificent, not only in scent but also in the effectiveness of each product.
All VERED organic botanical products are hand-made in small batches, and made with love from NYC
For a new customer trying out your brand what would you suggest as their skin routine?
The product that is good for all skin types is the Herb infused Toner. So definitely the Toner as the first product to clean the face with. The second product would be the Therapeutic balancing oil for normal to problematic skin. Minimum product routine.
For normal to dry I would suggest the Herb infused Toner, and the Anti-aging treatment oil. The Anti-wrinkle eye treatment is also good for all skin types. Great daily routine.
Once or twice a week a dry skin can enjoy using the Cacao Vanilla mask and the Le chocolate citrus foaming face scrub.
Problematic skin twice a week can use the Detox Mask.
Which product are you obsessed about and why?
I'm obsessed with the Toner because it's so easy to use it doesn't dry the skin. I use organic grape alcohol, and it's full of vitamin C from the Hibiscus.
What are the ingredients you never use in your products and the reasons behind this decision?
I do not use anything that doesn't come from nature and being extracted in the most pure way. I only use organic herbs, organic therapeutic grade essential oil, and carrier oils.
If you could go back to the beginning of the creation of your brand what would you do differently?
I wouldn’t. Since everything happened in such authentic and organic way. Because I got really sick, and I couldn't use anything on my skin that was not pure; otherwise it would burn my skin and itch. The same goes with clean organic food.
Any new products coming in the near future that you can share with us?
Yes. An oil base cleanser. I'm not a big fan of cleansers because they over dry the skin, that is why I created the Toner. But I'm working on this cleanser for two years now to perfect it.
What sets you apart from your competitors?
I don't look at them as my competitors. They are doing their own thing, and I'm doing mine. This is my path and I've been doing this for more than 25 years. So I'm focused on myself to grow, research and learn more every day, so I can keep on helping others.