“As a child I remember loving going with my mom to apothecaries, they were my candy store that was very exciting to me. Scents of nature filling out the space, the colors and shapes of the bottles. Fast forward In my early 20s when I choose hairstyling as my career cause i was able and see the effect on people’s lives and how i could make them fall in-love with themselves again once looking at the mirror, That winning combination of using hair for my craft, using products that smell amazing and the fact that I could makes people happy, all at the same time… made me stay in this industry over 26 years now.”
Working with celebrities like Ivanka Melania Trump, Alessandra Ambrosio, Naomi Watts and Catherine Zeta-Jones, required Mordechai to use products that give hold and at the same time are safe and healthy to use.
Yarok, this innovative brand was born out of a desire to create organic haircare products that outperform their synthetic ingredient-packed counterparts and don't bring harm to the planet. Yarok's collection of premium products are organic, high performing, and smell fantastic.
Yarok is involved with the Pachamama alliance, empowers the indigenous people of the amazonian rainforest to preserve their lands and culture and by doing so to help preserve mother earth. Yarok means Green in Hebrew, The entire line is free of parabens, sulfates, and cruelty to animals and is sold around the world made it possible to achieve same results using natural and organic, and luxury is what nature gave us as a gift.
Mordechai beauty regime (mornings) starts with Feed Your Curls, to define and texturize. Then a cocktail (not a drink) of Feed Your Shine with Feed Your Do, both applied after emulsifying in your hands for shine luster and to elevate your mood.